Social Media Optimization

Boost your business



Social Media
Marketing Strategy

Have you been tasked with spending a social media or interactive marketing budget, but you don’t know where to start? We can assess your needs, outline opportunities and prescribe specific actions for long-term social media success.


Implementation Guidelines

Did you already decide what you want to do with social media, but you need help navigating a complex and seemingly subjective landscape? We’ll work with you to ensure the integrity of your brand, compliance with the different mediums and best practices for future development and communication.

Guidelines network strategy

Software Recommendations

If there are hundreds of SEO tools, there are thousands more social media tools due to the explosion of open source software and a larger audience. Finding tools to track performance, opportunities, management and more can be daunting, but we can help narrow your choices based on budget, resources and environments.

Software Social Media

Social Media Audit

This is an in-depth analysis of your site’s presence across the various social networks and a strategy for ways to improve it. Not every site has a place on Facebook, Twitter, Google +, Pinterest etc. etc, so we cater our suggestions to realistic options including niche opportunities and relevant mainstream tactics.

Social Media Audit

Competitive Analysis

Is your competition doing an incredible job with videos, blogs, linkbait, widgets or community building? We’ll identify their tactics, potential service providers and action alerts that you can start implementing to shake their hold on your industry.

Competitive Analysis

Social Profile Creation

We will identify the social networks where you should be participating and where people are talking about you. We’ll also help you create and manage your own social media profiles to attract visitors and leverage the two-way conversation.

Social Profile Creation

Banners Creation and Strategy

Want to spread joy to your users by giving them something that’s useful or relevant to them? We can create interactive badges that will position you as an authority in the industry and have obvious link-building benefits.

Badge and Banners Creation and Strategy

Widget strategy development

We will look at your Web site and see whether or not you would benefit from an interactive widget campaign. This includes identifying what type of widget may work for your site, its probability for success, and what your competitors are (or are not) doing and how you can better that.

Widget strategy development

Blog Web design, setup and/or optimization

A blog that is not setup correctly won’t attract readers or bring you the search engine benefits you’re after. We’ll work with you to find the best blogging platform for your needs, help you to optimize your blog for success from the very beginning, and show you how to tweak it to make it more accessible to both users and the search engines.

Blog Web design, setup and/or optimization

Blog strategy development

We can work with you to create a blog strategy that carves a space for your corporate or personal brand in the greater blog community. This may include crafting ideas for blog posts, writing the posts themselves, showing you how to comment on other blogs to build awareness, and much more.

Blog strategy development

Community building strategy development

We’ll outline which communities are worth monitoring, what the competition is doing and how you can naturally enter these communities and form relationships. This strategy document will also show you how to identify the important conversations in your industry and when, how and whom to reach out to.

Community building strategy development

Community monitoring

Don’t have a team in-house that you can allocate community building to? No one knows your services and industry better than you, but if you do want help, we can monitor the communities important to you, track your brand or keywords across those, and proactively respond to both positive and negative mentions.

Social Media Community monitoring